The Acai Spot
A specialty café brand and açaí distributor known for premium açaí bowls, smoothies, and products. With a growing franchise network, its stores offer a cosy, well-designed atmosphere, friendly service, and quality served with care.
F&B
Content Creation
Scope of Work
Content Creation & Local SEO
Client Industry
Food & Beverages
The Challenge
While The Açaí Spot had loyal customers, they weren’t showing up in top local search results for high-intent keywords. This meant missing out on hungry, ready-to-buy customers searching for açaí bowls, healthy cafes, and dessert spots nearby. Their visual content also didn’t fully capture the brand’s vibrant, fresh appeal.
Claimed, verified, and optimized Google Business Profiles for all locations.
Implemented location-specific keyword targeting for “açaí bowls,” “healthy desserts,” and “smoothie cafes” in the UAE.
Built consistent NAP (Name, Address, Phone) citations across trusted directories.
Added high-quality, keyword-rich descriptions, menus, and geo-tagged images.
Encouraged and managed customer reviews to boost credibility and ranking.
Solution 2: Content Creation
Produced a fresh library of high-definition photography and short-form videos showcasing signature bowls, beverages, and in-store experiences.
Designed content to work across social media, local search, and franchise marketing materials.
Maintained brand consistency in color, styling, and visual tone.
Results
Top 3 rankings for high-intent local search keywords in under 90 days.
Significant increase in Google Maps visibility, driving more walk-in traffic.
Organic profile views and call clicks grew month-on-month by double digits.
Social and SEO synergy: new content boosted engagement rates and improved click-through rates on Google Business profiles.
Key Takeaways
Local SEO wins walk-ins – Optimizing Google Business Profiles and location-specific keywords can directly boost foot traffic for F&B brands.
Content fuels search – High-quality visuals don’t just perform on social media; they also improve click-throughs from search listings.
Consistency builds trust – Unified brand visuals and accurate online listings increase credibility and rankings.
Reviews matter – Actively managing and encouraging customer reviews helped push The Açaí Spot into the top local search results.
