Rasma Legal
A leading UAE-based law firm with offices in Saudi Arabia and Lebanon, serving clients across the Middle East and beyond. With over 25 years of expertise in Corporate Law, Regulatory and Licensing, Private Equity, and Restructurings, the firm is recognized for its innovative approach, particularly in digital assets and fintech, ensuring clients stay ahead in a rapidly evolving legal landscape.
Legal
Rebranding
Scope of Work
Logo & Brand Identity Design
Client Industry
Law Firm
Blending Cultural Heritage with a Modern Legal Identity
Rasma Legal, a well-established UAE-based law firm, approached Cyber Cultr Media to lead a full-scale rebranding initiative. The goal was to create a modern, professional, and culturally resonant identity that reflected their expertise while staying rooted in their heritage. The result was a sophisticated brand system - bold, trustworthy, and positioned for the firm’s future growth.
The Challenge
While Rasma Legal had built a strong reputation, their existing branding lacked the distinctiveness and clarity to communicate their growth ambitions.
The firm needed:
A modern, professional visual identity without losing Arabic cultural authenticity
A logo that could stand as a bold, memorable symbol of their ethos
A unifying design system to maintain consistency across all client touchpoints
A brand story that could speak to both local clients and international partners
Our Brand Strategy
We conducted a detailed brand audit and stakeholder interviews to understand Rasma Legal’s values, aspirations, and market position. The insights guided our design choices, ensuring authenticity and strategic alignment.
The new emblem features:
Bold open-ended “R” — resembling a greater-than sign, symbolizing forward momentum and delivering “more” to clients.
Striking blue palette — evoking trust, professionalism, and stability.
Pristine white accents — reflecting transparency and clarity in legal counsel.
Subtle Arabic script integration — honoring heritage while embracing a global outlook.
Continuous line element — representing ongoing growth, innovation, and breaking industry barriers.
We extended the new visual language across typography, color usage, and layout guidelines, creating a brand identity manual to ensure consistency in all future communications.
Results
A refined, memorable brand mark that reflects both tradition and innovation
Stronger differentiation in the competitive UAE legal market
Positive reception from clients, peers, and stakeholders
A scalable visual identity ready for expansion into new practice areas and markets
Key Takeaways
Cultural authenticity can coexist with modern design.
Strong symbols create lasting impressions. The open-ended “R” is both a functional logo and a storytelling device.
Consistency builds credibility. A brand manual ensures every application reinforces trust.
